Meet the Owner

Hey there! I'm so glad you're here! My name is Gabrielle Morrell. I am the owner of Urban Chic Boutique. I launched this site in 2018, after only dreaming of doing so since I was sixteen! I found my passion for the industry when I began my first career working at Maurices. I knew I wanted to offer fashion that was suitable to everyone, because I believe that a woman's outfit speaks for itself. With every package that goes out my door I genuinely pray it brings so much positivity to each of you! I am currently living in my hometown known as Mountain Home, Arkansas. My goal is to provide you with a shopping experience you won't forget. Whether your a first time or returning customer we are so appreciative of you, and are so glad you’re here. Thank you for shopping small at Urban Chic Boutique.

🦋 gabs